Telephone: 415-497-2077


About Elmwood Studios

Elmwood Studios is a media production company creating high-quality, hand-crafted media projects. Projects include video and new media production for business and education as well as family events. We provide all aspects of video production and editing , and we deliver on any modern media format.

Business and education clients include PeopleSoft, Inc., San Francisco Museum of Modern Art, C-Net, the San Francisco Fine Arts Museums, and Cinenet (Cinema Network).

Elmwood Studios also produces documentary films for general audiences. “Rocket Science” is a personal documentary film set against the backdrop of  World War II and the Space Race of the 1960's. A “meditation on family, war, and history,” the doc is funded by Texas Council for the Humanities, Alabama Humanities Foundation, Pacific Pioneer Fund, and the Film Arts Foundation’s Competitive Grants Program. (In production.) 

“Zengbu After Mao” is a documentary film profile of a rural village of peasants in the Peoples Republic of China and the dramatic social and economic changes there since the death of Mao Zedong in 1977. It won a student Emmy from the Academy of Television Arts and Sciences and a Bronze Apple from the National Educational Film Festival.


About Thomas Luehrsen

Since 1984, Elmwood Studios founder Thomas Luehrsen has devoted his career to the production of both traditional film and video, and interactive media. Luehrsen is an acknowledged expert, author, and lecturer on interactive multimedia design and digital video. He has extensive experience in managing creative and technical teams in design and production of media projects. He has participated in the production of numerous feature films, TV commercials, and business and education videos in North America, Europe, and Asia.

Luehrsen has a particular strength in documentary projects.  He captures the subtle nuances of ceremonies and rituals by virtue of his background in visual anthropology (M.A., University of Southern California).

Luehrsen was a pioneer in the field of interactive multimedia. He was the first full-time producer of interactive media at the Voyager Company, best known for its acclaimed Criterion Collection series of DVDs and laserdiscs. His CD ROM production, Exploring the Lost Maya, is an interactive documentary showing the majesty of ancient Maya civilization. Other award-winning projects include I Photograph to Remember, a CD ROM which redefined the use of the personal computer as a medium of expression. Rolling Stone magazine called it "a universal work." Both CD ROMs were rated in the top ten CD ROMs of the year by PC World and Macworld magazines. 

Luehrsen is the author of CREATING WEB VIDEO (Peachpit Press, 2003), a comprehensive primer on Web video. The book offers conceptual information and step-by-step instructions to guide readers through the process of shooting, editing and encoding video for the Web.  Luehrsen teaches digital video and multimedia classes at the San Francisco State University Multimedia Studies Program, the University of California at Berkeley Extension, the San Francisco State University Cinema Department, and  the Bay Area Video Coalition.

For more information about Thomas Luehrsen, visit his LinkedIn page: